A top advertising agency in Nigeria, Insight Communications, founded by the doyen of media agencies in Nigeria, Biodun Sobanjo, has dumped Airtel Nigeria’s account, sources revealed to ENigeria News.
Artel, a leading telecommunications company in Nigeria, had been under the media management of Insight Communications for years, but the two companies fell apart recently following a disagreement on terms and conditions.
Announcing the development, Insight Communications stated that it resigned from the Airtel Nigeria account “with immediate effect.”
The media agency disclosed that development followed extensive evaluation of its engagement, during which both parties were unable to reach an agreement on terms that appropriately reflect the scope of work and the value Insight Publicis brings to the partnership.
Inside sources who spoke to ENigeria News revealed that the disagreement was money-related. The source who spoke anonymously said, “Insight requested an upgrade in their pay check, citing its contribution to the growth of the brand, juxtaposed with current economic reality, but Airtel refused, thus the parties agreed to go their separate ways.”
According to the media release in circulations, “while both organizations hold each other in high regard, the agency remains committed to engagements that align with its strategic priorities and industry benchmarks.
“Our commitment to excellence necessitates that we engage in partnerships where there is mutual alignment on value creation and strategic objectives,” said Dolapo Ogunbambo, Chief Operating Officer of Insight Publicis.
“We have valued our association with Airtel Nigeria and wish them continued success in their future endeavors.”
Insight Publicis will ensure a seamless transition and remains focused on delivering exceptional marketing solutions to its diverse clientele across various industries, the statement said.
